Link
exchanges and the joining of geographic or occupation-specific
web sites. Link exchanges are powerful method
by which search engines such as Google
and AltaVista
rank web pages. The more link exchange you do, eventually the
higher link popularity your website will have.
Link
exchange is so important, in fact, that a well-optimized
website may still rank low because it is not 'popular' enough.
The goal is to create complimentary links to sites that might
interest your potential customers, but not detract from sales:
- link exchange increases visits to your website
from related, complimentary sites
- link popularity increases visibility (rankings)
on search engines such as Google
and MSN.
Golden rules of link building...
- get links from pages that are read by the
audience you want.
- buy links if visitors that come solely from
the link will justify the cost.
- link to sites because you want your visitors
to know about them.
Following these basic rules will increase link
popularity, and you won't be penalized for 'spamming.'
Additional Thoughts on Link Exchange and Link
Popularity
Some additional things to keep in mind
- Quality, not quantity, is the key to success
for link exchange
- Make sure that it is easy for other websites
to link to you.
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