marketing, also referred to as i-marketing,
is the marketing of products or services over the Internet.
Internet Marketing includes SEO
and additional online marketing tools you can use to gain the
attention of potential customers and the search engines. Each
of the marketing techniques listed below work to drive motivated
traffic to your website and allow you to compete more effectively.
With Pay Per
Click (PPC) advertising, you bid on the keywords you believe
prospects would type in the search bar when looking for your products
or services. For example, if you sell vintage wines, you would
bid on the keyword "vintage wine", hoping a user would
type those words in the search engine, see your ad, click it and
buy. These ads are called sponsored links or sponsored ads and
typically appear next to the natural (also known as “organic”)
results on a search page. You pay for your ad only when the user
clicks on it. Google AdWords and Yahoo! Search Marketing (formerly
Overture) are currently the largest PPC providers. Our job is
to help you choose PPC keywords, craft and place ads that extend
your marketing reach cost-effectively.
Interactive advertising uses banner ads,
Flash presentations and other interactive media to elicit active
participation from recipients. They promote your products and
services and educate prospects. If well crafted, interactive advertising
allows you to engage consumers in direct and personal ways. And,
they enable a sophisticated dialogue between you and your prospects
which may affect buying decisions. We help by producing quality
presentations and online ad campaigns.
E-mail marketing , which includes
e-mails and online newsletters, is a form of permission-based,
relationship marketing. Once people opt to receive periodic announcements
about your products and services, you have the opportunity to
convert prospects, retain customers and create value for your
business. We help you build cost-effective e-mail campaigns that
extend your brand while establishing lasting relationships with
Blog marketing . A blog is a regularly
updated collection of content. From a business marketing view,
blogs offer many benefits. Chief among them is that blogs provide
an easy way to introduce fresh, relevant content to your site
on a regular basis. Fresh content attracts more attention from
the search engines therefore your site will likely have a higher
ranking with a blog than without one. Our services range from
helping you develop a blogging strategy, integrating a blog into
your website to even ghostwriting blog content.
White paper marketing. White
papers are designed to promote your business solutions as they
relate to a specific topic. They also help position your business
as a leader in a specific field or industry. And, since white
papers are distributed typically after a prospect’s contact
information is collected, they can be very effective lead generators.
From researching and writing white paper content to helping you
collect leads, we show you the power of this medium.